BRAND STYLE REFRESH
MODERNISE YOUR BRAND. KEEP WHAT MAKES IT YOURS.
The Brand Style Refresh evolves your existing visual identity through colour, typography and styling. Keep the brand you've built and give it the look you've been wanting. Your colours, fonts and styling, brought together into one confident style you'll love showing up in.
Investment: £1,500
Your business has evolved, but your visuals haven't quite kept up.
AN EVOLUTION, NOT A REBRAND.
You've put real time and money into your branding. But somewhere along the way, it stopped feeling like you.
Maybe the colours don't feel right anymore. Maybe your fonts have got muddled, and you've added a new style here and another there as you've gone along, trying to make it all work yourself.
You don't need a new identity. You still want it to feel like you and keep the recognition you’ve build. You need someone with a creative eye to bring it all together and move it forward.
That's the Brand Style Refresh. We take what you already have and evolve it: your colours, your typography and your styling, so everything feels cohesive, current and distinctly you. No starting from scratch or disruptive overhaul.
You'll get your own style formulas and a practical style guide, so you can stop second-guessing every creative decision and show up with a brand that feels like you now, without burning everything down to get there.
The Brand Style Refresh: your personal brand style formulas
1. Signature colour story
The core colours, supporting shades and accent colours that work together, with guidance on which combinations to use and when.
3. Photography & filming style
The core colours, supporting shades and accent colours that work together, with guidance on which combinations to use and when.
2. Your font styling
The core colours, supporting shades and accent colours that work together, with guidance on which combinations to use and when.
4. Brand style formulas
The core colours, supporting shades and accent colours that work together, with guidance on which combinations to use and when.
A rebrand is tearing down the house and building a new one. A visual refresh is keeping the exact floor plan, heritage, and front door, but upgrading the lighting, straightening the frame, and replacing worn-out furniture so guests say, “This feels amazing,” rather than, “Who moved?”
A peek inside the brand style playbook
THREE WAYS WE’LL BRING YOUR BRAND INTO IT’S OWN.
Your brand, with a clearer sense of style.
CREATIVE DIRECTION
Know what to keep, what to change and what’s missing.
Get an experienced creative eye on your existing brand to spot what's working, what needs refining and where small, considered changes could make a real difference. Less second-guessing, more confidence in your visual decisions.
VISUAL REFINEMENT
Make your brand look and feel fresh, modern and more like you.
Refine your colours, typography, imagery and styling to create a more considered, distinctive visual identity that reflects your personality, expertise and the business you’re building. Without starting from scratch or going through a full rebrand.
YOUR SIGNATURE STYLE
Know how to bring your brand to life and confidently create moving forward.
Turn your visual direction into practical style rules and signature combinations you can use across your content. Know which colours, fonts, imagery and layouts work together, so you can create a recognisable look without starting from scratch every time.
What’s included:
Your brand style guide.
Your brand style updated including:
A refined colour palette & combinations
Typography choices & styling
Visual styling principles and imagery references
Five to eight signature style formulas showing how the ingredients work together
Examples of how to apply those formulas to your content
A short set of creative rules to help you stay consistent without making everything look identical or spending hours on design.
Not just a new palette. A system you can use every week.
You're not just getting a refreshed colour palette, a better font pairing and a moodboard. You're getting your own set of visual style formulas to make creative decisions long after we've finished working together.
This is for you if:
Your brand doesn’t look as good as you want it to, but you can’t put your finger on why.
You’ve picked up different fonts, colours and visual styles along the way, and you’re not sure what works together anymore.
You know what you like when you see it, but you struggle to translate that into your own brand.
You want your business to look more current and considered, but you’re not convinced you need to start again.
This might not be for you if...
You need a new logo, name or full brand identity
MODERNISE YOUR BRAND. KEEP WHAT MAKES IT YOURS.
£1,500
Investment for your Style Refresh
FAQs
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No. The Style Refresh evolves the visual identity you already have, so you get a more contemporary, cohesive look without starting from scratch.
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Businesses whose visuals haven't kept up with how far they've come: colours that feel dated, typography that needs a rethink, or an aesthetic that no longer reflects your taste, personality or the level you're operating at.
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Engagements range from two weeks for focused audits to several months for comprehensive transformation.
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We calculate fees based on scope, complexity, and projected resources, then present a transparent proposal.
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Yes, we remain actively involved until solutions are fully operational and staff are confident.
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Our adaptable methodology serves manufacturing, retail, professional services, and public sector entities.
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